THE PROBLEM WITH MOST WEBSITES
Your website is the place people land when reaching your business. But many websites don’t make a good impression. They look bad on smartphones, have old content, and have the wrong or no call to action. There is also a big mistake many people make when creating websites: they think everything is clear because they understand it, but visitors often get confused.
Common Problems with Websites
- Bad Mobile Experience:
Most people use their phones to browse the web. People will get frustrated and leave if a website isn’t easy to use on a phone. The text might be too small, buttons hard to press, or the site might be difficult to navigate.
- Outdated Content:
Visitors might think the business is inactive if a website’s content is old. Fresh, up-to-date content shows that the business is current and engaged.
- Slow Loading Times:
People don’t like to wait. If a website takes too long to load, visitors will leave. Fast websites keep visitors happy and engaged.
How to Fix These Problems
To make a website that connects with visitors, follow these steps:
- Test with Real Users:
Before you launch a website, ask people like your customers to try it out. Watch how they use the site and where they have trouble. Their feedback will help you improve it.
- Make It Mobile-Friendly:
Ensure your website works well on phones and tablets. Use large fonts, easy-to-tap buttons, and a simple layout. A mobile-friendly site keeps visitors from getting frustrated.
- Keep Content Fresh:
Update your website regularly with new information. This keeps visitors interested and helps with search engine rankings. You can add a blog, news section, or regular updates to the homepage.
- Optimize for Speed:
Make sure your website loads quickly. Optimize images, use browser caching, and reduce heavy scripts and plugins. Tools like Google PageSpeed Insights can help you identify and fix issues.
- Simplify Navigation:
Make it easy for visitors to find what they need. Use clear menus and avoid clutter. Guide users smoothly through your site, from the homepage to the desired action, like making a purchase or contacting you.
- Use Clear Calls to Action (CTAs):
Each page should have a clear CTA that tells visitors what to do next. Examples are “Buy Now,” “Learn More,” or “Contact Us.” These should stand out and be easy to understand.
The Importance of Removing Yourself When Telling Your Business Story
The biggest challenge in creating a successful website is the way business owners present their stories. As owners, we are often too close to our products or services, making it difficult to see things from an outsider’s perspective. This bias can lead to confusion and a lack of connection with visitors.
A significant part of why my web designs are successful, aside from the technical aspects, is that I take the time to truly understand your business. I approach your story from a fresh, unbiased perspective, ensuring that the content I produce resonates with your audience in a way that you might not achieve on your own.
I believe in this approach so deeply that I applied it to my own website. I realized that my personal connection to my business sometimes got in the way of clear and effective communication. By stepping back and viewing my business through the eyes of a visitor, I was able to create a website that better communicates my value proposition and engages my audience.
This is a common issue: we get in our own way. Our deep knowledge and passion for our business can make it hard to simplify and clarify our message for those who are not as familiar with our industry. By removing yourself from the storytelling process and allowing an outside perspective to shape your content, you can ensure that your website communicates effectively and connects with visitors on a deeper level.
If you need help creating a website that truly reflects the essence of your business and connects with your audience, I am here to assist. Together, we can overcome these biases and build a site that makes a lasting impression.
