Case Studies
These projects cover websites, online stores and business software. Each story explains the problem, the work I did, and the result.
AI-built website · silverarcpartners.com
The problem — Silver Arc built its website in Claude and needed help getting it online.
The work — I handled the launch with GitHub and Vercel, forms and email with Formspark and Resend, and visitor tracking with Leadfeeder.
The result — The client’s design is live, and website inquiries reach the team.
Visit Silver Arc Partners →
Online store · amyandannette.com
The problem — Amy & Annette sold through Walmart, but its own Shopify store wasn’t ready to take orders.
The work — I built the Shopify store, imported the catalog, and set up the tools needed to manage orders.
The result — Within 90 days of launch, Amy & Annette’s Shopify store reached over $50,000 in monthly sales.
amyandannette.com
Marketing site · nymetrosleep.com
The problem — The clinic was getting website visitors, but no new appointments were being booked.
The work — I added clear buttons to book a sleep study or refer a patient, fixed the forms, simplified navigation, optimized for smartphones, and improved local SEO.
The result — 6–7 new sleep studies booked each week within 60 days, as reported by the clinic.
nymetrosleep.com
Organization site · membership & dues
The problem — Staff managed membership dues, event details, and newsletters by hand.
The work — I connected online dues payments, membership records, events, and member notifications.
The result — Members can pay dues online, and staff manage memberships and events in one place.
Online store · secret-swig.com
The problem — Secret Swig’s customers saw incorrect wholesale prices and shipping options, and engraving orders weren’t working.
The work — I corrected customer pricing and shipping rules, repaired engraving orders, and removed unused products and apps.
The result — Customers can order with the right wholesale prices, shipping options and engraving details.
secret-swig.com
Online store · renmax.us
The problem — Wholesale cosmetics run on phone calls and handwritten orders, while a new generation of pharmacy owners expected to order online.
The work — I replaced a failed Shopify attempt with a WooCommerce platform built around how RenMax actually sells.
The result — Pharmacy customers can place wholesale orders online.
renmax.us
Online store · cosulichinteriors.com
The problem — Retail customers and trade buyers needed different prices and a way to request furniture and shipping quotes.
The work — I added pricing for approved trade accounts and forms that capture the product and shipping details for each quote.
The result — Trade buyers can access their prices and request quotes for packing and shipping online.
cosulichinteriors.com
Online store · janehartportraits.com
The problem — New artwork published every day, a loyal following — and no way for those followers to buy.
The work — I built a system that takes her social artwork, prepares it for high-resolution reproduction, and sells it online.
The result — Followers can buy reproductions of Jane’s artwork online.
janehartportraits.com
Marketing site · pictureyourwallsny.com
The problem — An independent framing shop that was hard to find and hard to buy from.
The work — I rebuilt the website, improved local search, and ran a targeted Constant Contact campaign.
The result — Customers can find the framing shop online, see its work, and contact it about a project.
pictureyourwallsny.com
Marketing site · sampro.com
The problem — Decades of relationships, knowledge, and service in the art-supply trade — none of it coming through online.
The work — I rebuilt the website to explain Sampro’s experience and service in the art-supply trade.
The result — Prospective customers can learn about the business and its experience before getting in touch.
sampro.com
Marketing site · sirinti.ai
The problem — Sirinti’s website didn’t clearly explain how its software helps a sales team choose which accounts to contact.
The work — I redesigned the site around a simpler story and helped create The Daily 25 — the 25 accounts most worth pursuing each day.
The result — The site explains how a sales team can choose the 25 accounts to pursue that day.
sirinti.ai
Software recovery · ownership restored
The problem — The vendor disappeared and deleted the source code. The business was left on one server, with no backups.
The work — I rebuilt the application and put the code, accounts, and data under the company’s control.
The result — Zero downtime. Full ownership.
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